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Privacy Policy

This Privacy Policy explains how BluePeople collects, uses, stores, protects, and manages personal information when users access the BluePeople Membership User Platform, website, digital tools, AI systems, affiliate services, and related services.

Effective Date:
24 March 2017
Last Updated:
09 May 2026
Platform:
BluePeople Membership User Platform
Support:
support@bluepeople.co.za

1. Introduction

BluePeople respects your privacy and is committed to protecting your personal information. This Privacy Policy applies to all users, members, visitors, affiliates, partners, and participants who use or interact with BluePeople services through the website and related digital platforms.

By using BluePeople, registering an account, submitting information, purchasing services, joining membership programmes, or interacting with our digital systems, you agree to the collection and processing of your information as described in this Privacy Policy.

2. About BluePeople

BluePeople is a membership-based digital platform focused on income creation, digital opportunities, affiliate participation, AI-supported tools, community participation, rewards, business enablement, and online user services.

BluePeople is operated under Public Price Foundation, located at 05 West Street, Sandton City, Johannesburg, South Africa.

3. Information We Collect

We may collect personal and non-personal information depending on how you use the Platform.

3.1 Personal Information

  • Full name and surname
  • Email address
  • Mobile number
  • Account registration details
  • Username and login information
  • Address or location information where required
  • Payment, billing, or transaction-related information
  • Affiliate, referral, or membership information
  • Support messages and communication records

3.2 Technical and Usage Information

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Website pages visited
  • Login dates and activity records
  • Referral sources
  • Cookies and analytics information

3.3 AI and User-Generated Content

Where users interact with Blue AI or related digital tools, we may collect information submitted by users, including prompts, uploaded information, responses, generated content, and feedback.

4. How We Collect Information

We collect information when you:

  • Create or update a BluePeople account
  • Register for membership services
  • Use Blue AI or digital tools
  • Join affiliate or referral programmes
  • Submit online forms
  • Make payments or request services
  • Contact customer support
  • Subscribe to newsletters or updates
  • Interact with our website or advertisements

5. How We Use Your Information

BluePeople may use collected information for the following purposes:

  • To create, verify, and manage user accounts
  • To provide membership platform services
  • To process payments, rewards, and affiliate activity
  • To provide access to Blue AI and related digital tools
  • To communicate service updates and important notices
  • To provide customer support
  • To improve website performance and user experience
  • To monitor platform usage and security
  • To prevent fraud, abuse, unauthorized access, or misuse
  • To comply with legal and regulatory obligations
  • To send promotional or educational communication where permitted

6. Legal Basis for Processing

We process personal information based on one or more lawful grounds, including user consent, contractual necessity, legal compliance, legitimate business interests, fraud prevention, platform security, and service delivery.

7. POPIA Compliance

BluePeople aims to comply with the Protection of Personal Information Act, 2013 of South Africa, where applicable.

Users may have the right to:

  • Request access to their personal information
  • Request correction of inaccurate information
  • Request deletion of information where legally permitted
  • Object to certain processing activities
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with the Information Regulator of South Africa

8. Cookies and Tracking Technologies

BluePeople may use cookies, analytics tools, pixels, and similar technologies to improve functionality, remember user preferences, analyse traffic, improve security, and support marketing activities.

Users may disable cookies through browser settings, but some website features may not work properly if cookies are disabled.

9. Sharing of Information

BluePeople does not sell personal information. However, we may share information with trusted third parties where necessary for platform operations.

  • Payment processors
  • Hosting providers
  • Technology service providers
  • Analytics providers
  • Customer support providers
  • Legal, regulatory, or government authorities where required
  • Business partners involved in delivering platform services

10. International Data Transfers

Some service providers may process or store information outside South Africa. Where this happens, we take reasonable steps to ensure appropriate data protection safeguards are applied.

11. Data Security

BluePeople applies reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

  • Secure hosting environments
  • Access controls
  • Password protection
  • Monitoring and security reviews
  • Encryption where appropriate
No online platform can guarantee complete security. Users are responsible for keeping their login details confidential and reporting suspected unauthorized access immediately.

12. Data Retention

We retain personal information only for as long as necessary to provide services, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, and maintain business records.

13. User Responsibilities

Users are responsible for:

  • Providing accurate and updated information
  • Keeping account login details confidential
  • Using the Platform lawfully and responsibly
  • Not submitting false, harmful, illegal, or misleading information
  • Reporting unauthorized account activity

14. Third-Party Links and Services

The BluePeople website may contain links to third-party websites, payment gateways, embedded services, or external platforms. BluePeople is not responsible for the privacy practices, policies, security, or content of third-party websites.

15. Marketing Communications

We may send users service notices, platform updates, product announcements, affiliate updates, promotional information, or educational content. Users may opt out of marketing communication where legally required or where unsubscribe options are provided.

16. Children’s Privacy

BluePeople does not knowingly collect personal information from children without appropriate consent from a parent or legal guardian where required by law.

17. AI Systems and Automated Tools

BluePeople may use artificial intelligence, automation, recommendation systems, and related digital technologies to support platform services, user experience, and content generation.

AI-generated outputs should not be treated as professional legal, financial, medical, investment, or tax advice. Users remain responsible for decisions made using AI-generated information.

18. Changes to This Privacy Policy

BluePeople may update this Privacy Policy from time to time. Updated versions will be published on the Platform. Continued use of the Platform after changes means users accept the updated Privacy Policy.

19. Contact Information

For privacy-related questions, requests, or complaints, users may contact:

BluePeople Privacy Department
Public Price Foundation
05 West Street, Sandton City
Johannesburg, South Africa
Email: support@bluepeople.co.za
Website: www.bluepeople.co.za

20. Consent

By accessing, registering, or using BluePeople, users confirm that they have read, understood, and accepted this Privacy Policy and consent to the processing of their personal information as described herein.

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